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Pay per click management is a model of advertising in the internet which is used on many and different websites.
It is where most advertisers would pay the web host only if and when their ads are
being clicked by visitors. With the many search engines
available, these advertisers would typically bid on specific
keywords or phrases which are relevant on their services and
These content sites are commonly charged a fixed amount price for
each click instead of the usual way in a normal bidding system.
The (CPC) Cost per click on the other hand is the total amount paid by a
specific advertiser given to the said search engines and even other Internet publishers.
Every single click on the said advertisement that directs a web surfer
or visitor to a specific that advertiser's creates. It is very different
when Pay per click Management is compared to the common and generalized portal.
General portals seek to gain high traffic volume to a site, while pay per click management is targets the
affiliate model, which provides many purchasing opportunities whenever online
What happens is they offer financial incentives which are in a form of percentage revenue.
This is directed to affiliated partner websites. The affiliates then provide
purchase point clicks to the participating merchant. It is like
a pay for each performance model, and if an affiliate is not successful in generating sales, it will represent no such cost to the participating merchant.
Many variations will include revenue sharing programs, pay-per-click, and banner exchange.
Websites that uses PPC ads will have an advertisement shown when a specific keyword is entered and the said query
matches an individual advertiser's keyword list,
it is also when a certain content site shows relevant topics and content. These kinds of advertisements are called sponsored ads or sponsored links, appearing
adjacently to or even above the displayed results on search done on search engine
pages, or any place a web designer chooses to put on a certain website.
The three biggest network operators and PPC providers are namely,
Microsoft adCenter, Yahoo! Search Marketing, and Google AdWords.
These three operate under the same bid-based model.
(CPC) Costs per click are different depending on the specific search engine and also specific keywords level and number of competition. The only negative factor that PPC
advertising strategy and model can have is that it is open to
abuse and even click fraud.
Though Google and other major search engines implemented automated
systems that focus in guarding against such abusive click
generators created by competitors and misguided web developers.
SEO Direct UK have been providing services since 2004 to assist companies
generate more sales online. To find out more about SEO Direct UK and how we can help you drive more traffic to your website
please complete the short form on our website at
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